Released on = April 9, 2007, 7:03 pm

Press Release Author = Blane Perun/Shenoa & Company

Industry = Internet & Online

Press Release Summary = Shenoa & Company, selling diamonds online in an ever growing
competitive market that is still in a seasonal slump, reported record breaking
growth during the first quarter.


Press Release Body = Scott Cowan, Chief Operating Officer of Shenoa Diamonds, and
Blane Perun, Vice President of the dot com division, are seeing results from
countless hours of strategic planning and execution over the past twelve months.

Cowan said earlier this quarter \"It just feels right, I can see the impact of the
work in the website traffic and sales. In month end of March 07 our sales were up
1,117% over the same 30 day period last year. In fact we sold more in March 07 than
we did the entire first quarter of 06\', and that\'s not a misprint. \"It's One
thousand One Hundred Seventeen Percent.\" said Cowan, delighted Shenoa & Company
online is out pacing the industry, and out pacing ecommerce growth online as well.

One aspect contributing to our success is the ability to deploy web technology,
quickly and more efficiently than the competition, Perun stated. \"Through inside
sources I have learned the price tags of some of the roll outs as well as marketing
campaigns as our online counterparts, and we are doing it for a fraction of the
cost.\" In pay per click for example we have decreased our average cost per click by
53% over the last 14 months, while prices for the keywords have been on a steady
rise.\" It\'s all a game of stealing market share from the competition when your in an
established market.\" Said Perun whose background is in traditional marketing, but
has been marketing online since Netscape Navigator Beta in 1994.

Perun and Cowan are definitely thrilled about the success and have no inclination to
stop \"the push\" now. They plan on being in the top five of the Online Diamond
Jewelry sector in 2008.

About Shenoa and Company:
Founded in 1980, Shenoa & Company is one of the fastest growing online retailers of
certified diamonds and fine jewelry. Shenoa & Company Online is built on a simple
idea: purchasing quality diamond jewelry does not have to be an expensive event.
www.shenoadiamonds.com

Contact information
VP Online Marketing Blane Perun
Shenoa & Company, Where Diamonds Come From
1-866-743-9268
www.shenoadiamonds.com
© 2007 Shenoa & Company. All rights reserved.



Web Site = http://www.shenoadiamonds.com

Contact Details = Contact information
VP Online Marketing Blane Perun
Shenoa & Company, Where Diamonds Come From
1-866-743-9268
www.shenoadiamonds.com
© 2007 Shenoa & Company. All rights reserved.